In the last tip, I talked about Repetition and Redundancy, two things that can wreck a show.
(It also hurts Imaging and commercials, by the way. Imaging doesn’t need to say “Magic 102.9/102.9” with that second time repeated or slightly overlapped. Ugh. And I’m sure we’ve all wanted to unload a double-barreled shotgun at the TV when we heard a phone number given for the thirteenth time in one of those “Call right now!” spots.)
Anyway, the last tip ended with this:
Repetition HURTS breaks. Redundancy KILLS them. Radio – at least GREAT radio – is always about how concisely you can get things said. A good rule of thumb is “say things ONCE.” What you leave UNSAID is just as important as what you say.
Now let’s add two more rules to that:
- Make ONE point.
- Give ONE example.
When you do more, it’s tedious, and makes breaks SOUND longer than they actually are. And remember, trying to be thorough is the enemy of editing.
There’s a LOT more to this… but as John Lennon said when a reporter shouted out “Sing something for us!” during the Beatles’ first U. S. press conference, “We have to have money first.”
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.