The bleaker the news headlines the more your listeners will be eager to celebrate the good news and the heroes! It’s like gasping for fresh air. It’s why the flight attendants say to put on your oxygen mask before helping others. We need oxygen to be able to help others, and your station can be that for your community.
Tommy Kramer, my brilliant friend of more than 40 years, puts it this way…
“The Coronavirus isn’t the subject of every single break (you still want to be entertaining, too), but the virus IS the ‘backdrop’ of everything.
If a large portion of the content is people sharing about what the virus means in their lives, then remember that it’s not just their sweet stories, but also their concerns, and what that means in terms of being a good wife/husband/neighbor.”
Sports stations will never have fans that aren’t also sports fans.
Country stations will never have fans that aren’t also country music fans.
Christian stations will never have fans that aren’t also devout Christians…
…unless…
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