Better voice acting is always part of the quest, and that starts with how you say the station’s name.
On my stations, we put it first (the first thing out of your mouth) for a reason, like the Jif label on the outside of the jar. So it’s important that you have an “I like peanut butter” sound. With that thought in mind, then all you have to do in MusicRadio is simply match the tempo and emotional ‘vibe’ of the song, and you’ll be right in the pocket… a part of – and logical extension of – the music, instead of interrupting it to sell something.
From there, you just continue with whatever the Content is. But you’re already more “ear-friendly” from this one technique.
Note: I believe in the name of the station first in all formats. Not every market has PPM. If you’re a diary market, it’s important to get CREDIT for what you do. So plant that seed.
