There are basically two styles – Inside out, or Outside in.

“Inside out” shows are first fueled by the people in the Control Room thinking “What interests us will interest the Listener.”  Maybe, but these shows are often asleep at the wheel in terms of welcoming in new listeners.

“Outside in” shows are a bit more interactive in terms of listener participation (getting more phone calls, social media response, etc.), but you’d better make sure that you engage people emotionally.  As a listener, a “topic” that doesn’t touch my life is a waste of my time.

Either philosophy can work, but either type can fail, too.  The key?  Content choices, of course.  It might help you to remember that merely “interesting” is never the same as Compelling.

It’s probably only natural to not want to be coached.  But the air talents I’ve encountered who feel that way (at first) are usually the ones who just don’t see past trying to be funny, or think that “trending” in social media is a goal.  (It’s not.  Connecting with the Listener is.)  And those things will come as a byproduct of your skills improving.

I’ve always seen coaching – at least the way I do it – as being like an acting coach working with actors, and most of the things I teach come from an acting or writing background, in addition to decades of radio experience.  We start with the radio stuff – how to do the “basics” (giving the station’s name, artist info, time, etc.), then, when that’s really solid and varied, it’s all about the Art. Continue reading →

What you bring to the table besides your voice and the ability to read things off a computer screen is what decides whether people actually listen to you or not. Here’s a tip taken from a recent coaching session recap:

Keep on sharing. What you have in common with the listener is what brings her/him a step closer. Always bringing the listener closer makes the station a star, and each Personality a star.

The rest of the time, it’s just about being a good ambassador for the station, and being a good voice actor.

Better voice acting is always part of the quest, and that starts with how you say the station’s name.

On my stations, we put it first (the first thing out of your mouth) for a reason, like the Jif label on the outside of the jar.  So it’s important that you have an “I like peanut butter” sound.  With that thought in mind, then all you have to do in MusicRadio is simply match the tempo and emotional ‘vibe’ of the song, and you’ll be right in the pocket… a part of – and logical extension of – the music, instead of interrupting it to sell something.

From there, you just continue with whatever the Content is.  But you’re already more “ear-friendly” from this one technique.

Note: I believe in the name of the station first in all formats.  Not every market has PPM.  If you’re a diary market, it’s important to get CREDIT for what you do.  So plant that seed.

With the emphasis put on storytelling nowadays, a lot of air talent is left in the dark, with no real coaching on HOW to become better at it.  COMPOSITION is the missing skill a lot of the time.  So here are three guidelines that I coach:

1. As you prep the break (or podcast), pay attention to what needs to be left OUT.  Most C-level stories have too many “scenes,” too many names, or too many plot points that really aren’t necessary.  Weed them out.
2. Endings are the second-most pressing need for improved storytelling.  Avoid trying to “tie a neat bow around it” at the end.  “Aesop’s Fable” endings are fine for children, but can sound sappy or redundant to most people.  You’ll stand out more by NOT doing this.  The same goes for the “self-help book” type of ending.  Ick.  Knock off the moralizing, please.  And the ending should always be something that WASN’T said earlier in the break.  Surprise me.
3. The first place where something unexpected is said is probably going to be the best ‘exit.’  Taking the First Exit is surprising in itself, because most people drive right past it.

Hope this helps you.