Tommy Kramer Tip #69 – Pandering

I hear a lot of pandering to the audience lately.

Here are a couple of examples:

“Here’s the forecast for your Tuesday…” (It’s not “my” Tuesday. It doesn’t belong to anyone. Remember, the Weather app on my iPhone can give me the weather, and has a map of what’s going on right above my house.)

This one came from a morning show – a bumper that said “Call your show now…” (It’s not MY show. And if it were, I’d want that sidekick fired that still thinks “That’s what SHE said” is funny.)

There are lots of others, each more tedious than the next. There’s a word for this. It’s obsequious. It means “fawning” – slathering someone with phony-baloney praise. (Street meaning: kissing butt.)

Just be real. No one believes this horse hockey. Take it off your station now.

If you want to have a conversation with an adult, treat ’em like an adult.

If you want to have a conversation with a teenager, treat ’em like an adult.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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