Radio is full of people talking to an audience.
This is a mistake, because we say things differently, more casually, when we’re just talking to a good friend. We repeat points unnecessarily, use language that’s a little too “formal,” and sound just a little distant, when we talk to more than one person.
There is very little space between you and the listener. You’re in my car, two feet away.
ALWAYS say things like you’re talking to ME – a friend – instead of a group of people. Radio is at its best when it’s one-on-one.
- Tommy Kramer Coaching Tip #418: Composition! - June 9, 2021
- Tommy Kramer Coaching Tip #417: A Basic Storytelling Kit - June 2, 2021
- Tommy Kramer Coaching Tip #416: Team Show Tip — What’s Your Partner’s Role? - May 26, 2021
- Tommy Kramer Coaching Tip #415: Another Tip from Roy London - May 19, 2021
- Tommy Kramer Coaching Tip #414: Why Coaching is a Good Idea - May 12, 2021