Tommy Kramer Coaching Tip #452: Any idiot…

The great Larry Ryan in Shreveport, Louisiana, was my first true radio mentor.  In our first aircheck session, he stopped the tape and said, “Any idiot can sit there and intro songs…”

That empowered me to DO something on the air.  (Larry would keep saying it until you did.)

To update this: Any idiot can read a social media post.  I can read Facebook or look at Instagram, etc. without you.  What else have you got?  What’s something personal you can share with me that we have in common?  Use YOUR life… OUR lives.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

Leave a Reply

Your email address will not be published. Required fields are marked *