Each break you do is an “egg”. But ALL the breaks during an hour (or your show as a whole) are an omelet.
The point is, this break should stand as a break, but it should also be part of some sense of what today is like. A mood, if nothing else.
If you’re just doing isolated breaks, there’s no “story” that day. To be great, your show should be an ongoing saga of your experiences with things that are also part of the listener’s life. Who wouldn’t rather have an omelet than just one tired little egg?
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Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.