Tommy Kramer Coaching Tip #535: It’s Five O’Clock Somewhere

In honor of Jimmy Buffett’s passing, I’m using his song “It’s Five O’Clock Somewhere” (sung with Alan Jackson) as the starting point for this tip.

Some questions for you:

When you get off work, is what you want to here “somewhere” radio? You know… generic playlist, generic Content. Or would you rather hear songs that you love, and songs we think you’ll grow to love, and Content that relates to your life, today?

On a great radio station, it’s 5 o’clock HERE. NOW.

God bless you, Jimmy Buffett. And everyone else, wear sunscreen.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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