Frost Advisory #527 – It’s About Being Transformative; The Outside Shot

A couple of weeks ago I began a conversation I entitled “It’s Better Than Just Being Good.”

I shared…

Over the years I’ve learned that there are basically three different levels of discussions about programming.

There are conversations about being competent, and conversations about incremental improvements.

But those two topics are not necessarily transformative.

I recently eavesdropped on some focus groups for a radio station that is viewed as elite in our format. You would know of them. The listeners didn’t talk about the station the way we do – the nuts and bolts, the songs and deejays, liners and promotions. No, they talked about how the station fits into their life.

“It’s like being in the same room with my friends.”

“I can talk to my kids about this.”

“I’m in a better mood when I get home.”

In other words, the value of listening to a station is viewed on how it relates and transforms their lives. Better mood. An escape from the negative. How it connects with the conversations I have with those I love.

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Tommy Kramer Coaching Tip #380 – A Tip from Acting Teacher Roy London

If you’ve worked with me or read any significant amount of my stuff, you know that a lot of what I coach comes from the acting world.  Although he only lived to be 50 years old, Roy London has been a heavy influence on me.

A fine actor himself, over the last fifteen years of his life, Mr. London became one of the premier acting teachers in Hollywood, a profound influence on the likes of Sharon Stone, Jeff Goldblum, Hank Azaria, Geena Davis, and Garry Shandling, just to name a few.

One of London’s main tenets is “It’s all about Love.  Every choice comes from trying to connect with Love.”

Man, that is spot-on.  While some radio talents have had success being negative and snarky, the ones that most people hold dear are the ones who are consciously trying to connect on a human level.  And Love is the highest of human values. Continue reading

Frost Advisory #526 – What We Can Learn From The NFL

It’s football season!

With Americans dealing with the pandemic these last six months, the initial lock down and the recent openings, you’d think that the opening of the NFL season would be a time of celebration.

Instead, the talk is about players kneeling (or not), teams refusing to come out of their locker room for the National Anthem, fans booing a players’ gesture of solidarity, and decline in viewership of 13% year to year. Social media posts are just as likely to be about the protests as they are about the game itself.

Let’s be blunt. The NFL has lost control of its brand, either inadvertently, or due to factors outside their control, or lack of leadership.

This Frost Advisory is not about freedom of speech, the merits of the protesters, or taking sides. It is about what our radio stations can learn from the NFL’s loss of its brand values.

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Tommy Kramer Coaching Tip #379 – Why Your Slogan Can Mess Up the Air Talent

My brilliant friend and associate John Frost recently heard a station that used the slogan “We Actually Care.”

These people are obviously… well, stupid.  As a coach, this concerns me because the air talent that has to live UP to what the station says about itself is virtually crippled by it.

First of all, the only possible inference of that phrase is that they’re better than the stations that DON’T “actually” care.  (But I’m not familiar with any station that has “We Actually Don’t Care” as their slogan.) Continue reading

Frost Advisory #525 – It’s Better Than Just Being Good

“They’re only talking about nuts and bolts,” my friend Shawn (not-his-real-name) said to me. “Don’t they know there is more to programming than clocks and music rotations?”

“Perhaps not,” I reply. I know that all too well because I was once that kind of PD. Clocks. Rotations. Sweepers and liners. Games and gimmicks.

Then I learned a totally new way of thinking.

Over the years I’ve learned that there are basically three different levels of discussions about programming.

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