If you concentrate so much on the “big” things, but you don’t get really good at the little things, it’s not gonna work as well.

You need to be well-rounded.  It’s nice if you have “big” moments, but don’t have any “empty” moments.  Be right here, right now, even just doing the weather or promoting something.

It’s like baseball – it’s great to hit home runs, but strikeouts kill.  They’re wasted times at bat.  No fielders have to move; no runners advance.  You might as well have just gone up to the plate without a bat.

The “little things” MATTER.

Imagine going to a fancy restaurant where the server is just perfect.  He’s taking your order, but he’s also helping you with a little opinion, making sure you get the dressing you like on your salad… whatever.

And then all of a sudden, the floor show comes on, and he goes down and he’s the performer!  He makes you laugh and do stuff, and he’s interesting.  It’s the same guy.

That’s your job.  (In a team show, it’s easy.  One’s the server; the other’s the performer.  And those roles can switch.)

That’s what you are.  Whether as a solo or part of a team, we need to serve the needs of the listener AND entertain him/her.

It’s really boring to hear shows where only one of those roles is present.

A pet peeve of mine is when someone starts with “I – me – my” verbiage instead of starting with the Subject or the Listener, THEN talk about you.

One of the advantages of a team show is that it gives you the opportunity to get into Content without starting by talking about yourself.  Your partner can talk about you.

“Well, Rick was only ten minutes late this morning” leads to a story.  Instead of you talking to me about you, you’re talking to me about him.

This ‘indirect’ way of beginning a Content break is not only really effective, but it creates an “insider” vibe – always a good thing.

But remember, this is only an advantage if you use it.

Great artists will see one thing in the corner of the picture that stands out.  It’s like their eyes are magnifying glasses.

So when you’re going through your process, you don’t want to just pick out an approach, or just start to tell a story and hope it works.  You should be alert to what “caught your eye” about it. Continue reading →

Recently, I listened to a morning show host do the News.  I’m not a big fan of this, but in this case it’s necessary; a budget issue.

The stories were okay, but because News is so “left brain” informational, it came out in almost a dead monotone.  Here’s what I said in our next session:

I know things get busy, and it’s easy to get focused on story count, pronunciations, and time.  But you should avoid letting anything keep you from sounding as conversational as possible.  If you sound interested in what you’re saying, chances are the listener will be, too. Continue reading →