Ideally, you’re doing a Show. (Not just a ‘shift.’)
But at least, you should do a Visit.
…and if you’re just reading liners, promoting stuff, and intro’ing songs, you’re doing… nothing.
As I wrote about in the last tip, the goal should be both a Visit AND a Show. That’s what I coach, because historically, that’s what works the best. The combination of both of those elements will compel people to listen.
